HOW TO BUILD A B2B CUSTOMER PERSONA

Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona? It includes information about their company, job responsibilities, goals, and challenges. Core elements of a B

From accounting and IT to marketing and HR, business services help reduce costs across all sectors.Understanding the types and value of business services can position your company for success. Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add operational strength. Common bu